Performance of Startups through Digital Marketing

Purpose: Adoption of self-employment among the youth has introduced a sense responsibility to stand on own feet earn daily bread for every families. People have come forward start their businesses income due which employment opportunities generated. This study focuses granular level how startups emerge, causes adopt digital marketing reach wider section society by analysing past and present thus forecasting upcoming future. The involves ABCD analysis as well dive in depth various Advantages, Benefits, Challenges Demerits adoption startups. Approach: involved with fight against constraints that challenge them, semi-systematic is conducted different secondary sources such articles, journals publications ResearchGate Publication, Google Scholar publication, Srinivas Journal SSRN, so macro-view situation. Result: Digital motivating factor people businesses. There larger scope current times still many more become entrepreneurs. Just like children aim doctors, engineers, pilots Government officers, similar way, becoming Thus, there wide institutions up courses, educational subjects educate students fields, aspects, Practical Implications: performance through source base conduct further students, researchers, educators, teachers readers or other new topics. case holds complete in-depth understanding reasons motivate businessmen survive market this challenging era. Originality: Based research, been referring studies already published thorough research. Author finds referred articles themselves are after studying respective authors they published. Studying acts pillar support marketing. Paper type: Case Study